https://www.nataliewallacedesign.com/home daily 0.75 2022-05-06 https://www.nataliewallacedesign.com/about daily 0.75 2024-06-01 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/af1d1750-056e-42a8-9514-189d0cbd0db3/Natalie2.jpg About https://www.nataliewallacedesign.com/contact daily 0.75 2025-07-13 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/db01bbb4-f907-4b29-91c5-876caf2647ea/0B12E2EC-8B65-455F-B903-C6AE9A374675_1_105_c.jpeg https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/8fb6a023-7b10-41c1-a8a8-aa98dcc25031/color+background.jpg https://www.nataliewallacedesign.com/portfolio daily 1.0 2025-09-02 https://www.nataliewallacedesign.com/portfolio/pedestrian-project monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/1650f8ed-0349-49e7-bf94-5562c3274cb6/Traffic+calming+sign.jpg Portfolio - The Pedestrian Project - the pedestrian project This was a project that took place over a single semester. The project brief asked that we find a problem within our community to solve. As a student and someone who often travels by foot, I chose to investigate the issues of pedestrian safety within the city of Milwaukee. Throughout the 15 weeks of the semester, I conducted research, spoke to people in the community, and designed a brand that helped to solve the problem. Deliverables for this project included complete research, brand guidelines, personas, an infographic, a video, and participation in a pitch competition. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/baa7b75f-c90d-4d10-aa01-05a8a16870ff/Wallace-BrandGuide.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/9497fdb6-c6ee-4c87-b1a4-db8385e8c5d9/concept+layouts+2-01.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/632b4476-0ff5-4913-8a04-799f2f891f5f/Wallace-SliderImage-2.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/b8d68d2e-3121-4ca5-b785-5d78a655c8b0/concept+layouts+2-02.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/55063f62-cb0c-404f-9467-b3f008109c1c/Wallace-Infographic.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/6c9f0279-c307-4dbd-8e6c-a0c191748c1a/concept+layouts+2-03.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/cb743f3a-987a-4b9a-8535-7ea8af4a8dc6/Wallace-Personas.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/8b476613-6114-49a0-a838-3f612faf60e3/Wallace-SliderImage-1.jpg Portfolio - The Pedestrian Project https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/e468056f-212c-48a5-a452-e4e647fb0751/Wallace-SliderImage-3.jpg Portfolio - The Pedestrian Project https://www.nataliewallacedesign.com/portfolio/banter monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/2e626a92-4852-49db-9c11-7cd2ec4d677c/Banter-combined-5.jpg Portfolio - Banter Cold Brew - Banter Cold Brew Banter is a brand I developed through a package design class. Banter is a canned fruit-infused cold brew with four different flavors: Toasted Almond Raspberry, Dark Chocolate Strawberry, Honey Vanilla Orange, and Salted Carmel Blueberry. The target audience is young people who are on the go, students, and coffee lovers. People who drink Banter are curious and open to trying new things. I branded Banter in a way that was bold and exciting, a can that is intended to stand out from other cold brews that already exist in the market. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/3c4ac4a0-a236-43bc-8794-5cdb68690c99/Banter-combined-2.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/f7ed6bb1-6ba8-41f0-a69f-f210738d8434/Image+from+iOS+%285%29.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/5e4fce24-bfb0-4a2e-93cd-ae478b998eb3/secondary-packaging-5.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/b85b0401-0e3c-4c65-abb9-9e29677c0882/Image+from+iOS+%286%29.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/00189396-ed6b-4926-9715-4ff900a5aa87/Banter-combined-3.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/35a45323-6c9d-406e-b743-19e2c1bfa4d5/Image+from+iOS+%284%29.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/e8c68d4c-8a29-4593-aadf-b21048bef858/Blueberry-beans.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/91b000d5-2846-4e0e-b1a8-1b151c5736db/Image+from+iOS+%288%29.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/1d274161-b567-49a4-94c4-09c13eec3727/Raspberry-beans.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/e69c658c-75d7-4b9d-b2ad-782cb3eca60d/pkgdesign-10.01-03.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/1650468824701-26MMOCH3O1YOEM1WPX9S/Banter-combined.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/e2854f96-947d-4c44-985d-c4736b2d285d/9.29-pkgdesign-01.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/b3dffa07-9f93-4820-8ed3-6201cb367b28/Orange-beans.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/05e43f6d-c4a3-4a90-a3c6-b6a060471fda/pkgdesign-10.01-02.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/7ab02804-3483-49e6-a47a-083a8190fb9a/Strawberry-beans.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/82e85901-fa1e-4f6f-b1f7-73d6fa3d7c10/color+explorations.png Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/97048dcc-b780-4b01-a363-03adf27f26ac/secondary-packaging-4.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/5ec24ff6-447a-4c00-bf0a-43b82390a607/Screen+Shot+2021-10-06+at+1.19.18+PM.png Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/06c99d46-9cda-4ff7-b42b-a78d727daede/secondary-packaging-3.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/b1eba40c-dc10-4779-81bf-96f740f0cdbb/secondary-packaging.jpg Portfolio - Banter Cold Brew https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/abe51aa8-4b4b-42b1-a046-664a208506a5/secondary-packaging-2.jpg Portfolio - Banter Cold Brew https://www.nataliewallacedesign.com/portfolio/yonder monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/84bf609c-810d-489d-98c9-1bc7991832c2/yonder+final+mark-03.jpg Portfolio - Yonder - Yonder Yonder was a branding project that I developed from scratch. For this project, we were asked to come up with a company and complete a concept and branding guidelines. Going through this process was helpful in understanding the totality of a brand and what makes a company unique. Following this part of the project, I developed a website to further the brand. https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/264eafb8-3e56-467f-a250-ff62e7578a27/MacBookPro13_Mockup_v02.jpeg Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/3e7166a9-350e-482f-9908-0e668272b73d/Screen+Shot+2021-12-06+at+3.27.36+PM.png Portfolio - Yonder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/af2c8440-c065-4d6c-896a-9bfce2a6086e/yoder+brand+guidelines-01.jpg Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/cced2156-b5b8-43a7-a8cc-e827d69f4b43/digitalroughs2-02.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/26dc45ae-553a-433a-aae5-2719d33d2fc4/yoder+brand+guidelines-02.jpg Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/5848ab8d-2f50-4a0d-838f-42e85e06d39b/digitalroughs2-04.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/91a4ee33-4946-4f1f-a249-24c6c94550a7/yoder+brand+guidelines-03.jpg Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/bd51c8e1-1f32-4009-959b-3afb26ea17ec/digitalroughs2-07.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/29a4e5d5-2200-4e2a-a880-2136a8373878/yoder+brand+guidelines-04.jpg Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/89012c01-302f-45c6-a470-422fb75c40ba/digitalroughs2-11.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/90edd70a-6afc-4949-8330-7068b24ae0ad/digitalroughs2-13.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/44625da3-c80f-42df-bb1a-880ef56c22b9/digitalroughs2-15.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/b4974d5d-cb4a-4d0b-9b6f-8d90d12c8025/digitalroughs2-17.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/131a0d9a-d604-4c47-81b1-e1ca30be019b/digitalroughs2-19.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/908b84ff-ae5a-4087-b655-25b1a2de0626/Digitalroughs3-16.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/bb940eef-dd72-47fc-81cc-9e00332697b0/Digitalroughs3-17.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/ed7f054f-9abd-4e48-a0d0-a5a439b254e6/Digitalroughs3-18.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/1d365fc4-2491-4c62-b221-5ab91eb40071/Digitalroughs3-19.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/6e1e3403-575e-4cda-ae6c-417b5ba8643b/Digitalroughs3-20.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/134971c3-2812-440a-805a-36c56e5b553c/Digitalroughs3-21.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/d60681a8-4943-4575-9695-c6e3599b7bab/Digitalroughs3-22.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/f278ed6d-de01-40a1-b535-6b56df1ef95f/Digitalroughs3-23.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/c12814e8-5b85-438b-beb1-b06bd3ba74be/Digitalroughs3-24.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/51cbdf50-48ef-4f8f-abb7-c02dda67c5c2/Digitalroughs3-25.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/89214850-d3ba-4c8c-9c15-bfbc40a83f9c/Digitalroughs3-26.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/5273db44-f0be-409b-8b6d-61d9d2d9edb9/Digitalroughs3-27.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/edb10f84-1896-4f2c-803e-41d3a96d1849/Digitalroughs3-28.png Portfolio - Yonder https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/46dfc273-2c78-4406-afb8-4a94ce7a7b25/Digitalroughs3-29.png Portfolio - Yonder https://www.nataliewallacedesign.com/portfolio/apt210 monthly 0.5 2024-06-01 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/1651851111113-VOXZF951WQQJPT72VMAH/web+manifesto+cover-02-02.jpg Portfolio - Apartment 210 - Apartment 210 Apartment 210 explores the journey of finding confidence and independence through your 20s. This manifesto looks into what it means to discover yourself through personal letters that express growth, learning, and appreciation of life. https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/514ed12a-b08f-4077-aaa9-b5c1bffa8518/IMG_9167.jpeg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/58b0a740-fa28-4a8b-b95f-68ad487921ef/Screen+Shot+2022-04-29+at+10.25.38+PM.png Portfolio - Apartment 210 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/fa1b3d7b-5b61-47a0-9ddb-c59495cb476f/manifesto-postcard+final-07.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/876f2a30-8aa2-402c-94a0-c81a4eb68d96/manifesto-postcard+final-11.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/9ed5e796-9409-439b-8946-cd6eefc93dca/manifesto-postcard+final-05.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/940d166a-689d-4767-912d-4bafed6fb1e6/manifesto-postcard+final-12.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/18a69569-47a7-4eec-8f7e-d8b7986e539e/manifesto-postcard+final-06.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/442d935c-0160-48f8-82b9-26f1915ec31b/manifesto-postcard+final-10.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/f3160e0d-df67-4b86-942f-e37cf6d3b100/manifesto-postcard+final-09.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/906b9bd3-1792-4b96-a0dd-8d71d3ac5f87/manifesto-postcard+final-13.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/4533d474-a6e9-4ea1-ab54-4610a4e106ac/manifesto-postcard+final-08.jpg Portfolio - Apartment 210 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/933cadbc-749a-4ca7-b7c1-82fa8b8ea17f/manifesto-postcard+final-14.jpg Portfolio - Apartment 210 https://www.nataliewallacedesign.com/portfolio/current monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/6258c95620334558fa32aeaa/530f1446-0708-4a75-bf14-021b3efb829e/Current-post1.jpg Portfolio - current - current currrent was a group project that was created as a part of a community equity assignment. For this project, we were asked to recognize a problem within Milwaukee and work with co-creators to solve it. Throughout the project, we reached out to various different people in the community from renters to landlords, and those who were displaced due to gentrification. 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